What did you envision the brand to be in the beginning and how has it evolved since then? From studying at Central Saint Martins - delving into the history of other designers and exploring my own aesthetic, along with modeling and understanding how clothes move and feel on the body, to pulling together trends and looks as an editor - every step of this journey has informed my vision and enhanced my intuition. In the lead-up to doing so in 2006, I’ve been granted amazing opportunities across the industry, which has enabled me to gain insights from so many different areas within fashion. I always knew I wanted to establish a brand that would inject joy into the world through color and print. Tell us a bit about your background and how that led you to launch your own brand in 2006.
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